01
Bakery
Sourdough, croissants, pastries, and seasonal breads — all baked from scratch before dawn. Our sourdough starter has been nurtured for years. Every loaf carries that patience.
Get in touchLower East Side · Est. New York
Baked
With
Conviction.
Artisan bread, specialty coffee, and a curated grocery selection — grounded in craft, rooted in the neighborhood.
90
Rivington St
7
Days a Week
LES
Manhattan
Our Story
A place that takes its craft seriously — without taking itself too far.
Froth opened on Rivington Street with a simple premise: do a few things exceptionally well. Our bakers start before dawn. Our coffee is sourced from roasters who treat the bean with the same respect. Our grocery shelves carry items we'd actually keep in our own kitchens.
We're not chasing trends. We're building something that lasts — a neighborhood institution where the bread is always fresh, the espresso is always right, and the regulars know your name.
Small-batch, made daily
Early mornings, every day
Neighbor-first, always
What We Do
Three pillars. No compromises.
02
Coffee
Espresso, pour-over, and cold brew from roasters we've visited and vetted personally. Every cup is pulled with intention — no rushed shots, no burnt beans.
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03
Grocery
A carefully edited selection of olive oils, vinegars, preserved foods, chocolates, and pantry staples. Every item on our shelves is something we'd eat at home.
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Our Standards
Sourcing isn't a marketing strategy. It's how we sleep at night.
We know our suppliers by name. We visit the farms, the roasteries, the cheesemongers. If we can't tell you where an ingredient came from, it doesn't belong on our shelves.
Flour
Stone-milled from regional mills. We rotate between heritage wheat varieties depending on the season.
Coffee
Direct-trade beans from small-lot roasters in New York and beyond. Rotating single-origin selections.
Dairy
Local creameries supply our butter and cheese. Grass-fed, pasteurized at the right temperature, treated right.
Grocery
Imported and domestic goods selected for quality, not margin. If it's on our shelf, we stand behind it.
Find Us
Come say hello.
Froth New York
90 Rivington St
New York, NY 10002-2205
Hours
Mon – Fri: 7:00 AM – 5:00 PM
Sat – Sun: 8:00 AM – 5:00 PM
Phone
Neighborhood
Lower East Side, Manhattan
Between Essex & Clinton St
Get in Touch
Questions, catering, or just want to say hi.
We're happy to hear from you. Drop us a line and we'll get back to you within the day.
